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Butt it Out™ Press Release Three

Contact Info: Larry Kunkel - President of Paradise Promotions Ltd.





Indian Tobacco Could Help First Nations Smokers to Quit

October 19, 2011- Huntsville, Ontario, Canada -- Paradise Promotions Ltd., the developer of Canada's first non-nicotine based quit smoking aid, Butt it Out™, announced today that it will shift it's marketing focus towards helping teenagers 13 to 18 years of age, to quit smoking. This Health Canada approved herbal-based, over the counter medicine, is the only smoking cessation product that is safe for this age bracket because drug based treatments are not appropriate for them. Butt it Out™ helps the user by easing tough withdrawal symptoms and reducing the desire to smoke.

The active ingredient of Butt it Out™ is the herb lobelia inflata, also known as Indian Tobacco. Historically, Native Americans smoked lobelia as a treatment for asthma and other chest ailments. More recently it has been found to be effective in treating nicotine addiction because of it's similarity to tobacco.

The major alkaloid in lobelia inflata is lobeline, and it has similar actions on the body as nicotine, but it is not addictive. Lobeline blocks nicotine from reaching the brain's nicotine receptors, where the nicotine high comes from. This is why it has been so successful in treating nicotine addiction.

One facet of the new marketing plan will be to contact the Health Services Program Manager of every First Nations tribe in Canada. The directors of these health programs will be made aware that there is finally help for their young members who want to quit smoking. Tobacco-related illnesses and diseases are urgent issues in First Nations and Inuit communities, where smoking rates are more than double the rate for the rest of Canada.

Statistics tell us that within months of their first puff, 75% of teen smokers try to stop smoking 'cold turkey', but fail. Every ten minutes two Canadian teens start smoking and if they continue to smoke, one of these kids will die from it. Cigarettes claim the lives of nearly 37,000 Canadians each year according to The Heart and Stroke Foundation.

Facts on Smoking Rates in First Nations and Inuit communities:

* Fifty nine percent of on-reserve First Nations people smoke;
* Fifty eight percent of Inuit in the north smoke;
* Almost half of Inuit (46%) who smoke started smoking at age 14 or younger; and
* The majority of on-reserve First Nations people who smoke (52%) started smoking between the ages of 13 and 16.

These statistics are from the First Nations Regional Health Longitudinal Survey 2002/2003, 2006 Aboriginal Peoples Survey, 2004 Baseline Study among First Nations On-reserve and Inuit in the North, Environics Research Group.

As a major show of faith in this over the counter medicine, the Company is offering a money-back guarantee. 'Quit smoking or get your money back' will be the new tagline for the brand. This guarantee will be in effect for all online sales at the company's website, Buttoutnow.ca. This quit smoking aid is already the lowest priced deterrent in the marketplace and now it will be the only one to offer a guarantee.

Says Larry Kunkel, developer of the medicine, "I know that the success rate of Butt it Out™ is very high. In fact, I recently heard from the owner of a British Columbia pharmacy that has carried my product for 10 years. They have sold hundreds of bottles and according to the owner/pharmacist, it has proven to be 80% effective in helping people to quit smoking. So effective in fact, that the local physicians are recommending it to their patients who smoke. And it is rare for a doctor to recommend a herbal remedy for anything! I have enough confidence in Butt it Out™ to offer consumers this guarantee."

Over the next six months, radio, print and electronic media will be used to promote www.buttoutnow.ca where parents of teens can purchase this medicine at no risk to their pocket books.

The online retail price for Butt it Out™ is only $39.95 for a 30 day supply.

Butt it Out™ is in oral capsule form. It is convenient and easy to use: the user takes 3 capsules daily for 30 days. It is non-nicotine based, non-addictive, chemical free and has no known side effects. While nothing is more important than the smoker's commitment to break the nicotine habit, Butt it Out™ helps the quitter - safely, effectively, gently and naturally.

About Paradise Promotions Ltd.

Larry Kunkel, the President of Paradise Promotions Ltd. created Canada's first all natural smoking cessation medicine approved by Health Canada. He single-handedly developed this life-saving medicine and has been nominated for the Order of British Columba; the Manning Awards in Scientific Innovation as well as having the product's television commercial being nominated for a Bessy Award in commercial excellence. Most importantly, he has helped tens of thousands of smokers to finally quit the habit. (Corporate Website: www.Buttoutnow.ca)

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Contact Info: Larry Kunkel - President of Paradise Promotions Ltd.



2011 Paradise Promotions Ltd. All Rights Reserved -- Butt it Out is a trademark belonging to Paradise Promotions Ltd.