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Butt it Out™ Press Release Two

Contact Info: Larry Kunkel - President of Paradise Promotions Ltd.





New Help for Smokers from an Old Medicine

October 18 , 2011- Huntsville, Ontario, Canada -- Paradise Promotions Ltd., the developer of Canada's first non-nicotine based quit smoking aid, is announcing a major shift in it's marketing strategy to reposition the brand, Butt it Out™. Thirteen years ago, the company received approval from Health Canada to market this all natural herbal medicine to Canadian smokers over twelve years of age. The company will redirect it's marketing efforts towards attracting a new target audience, the parents of teenagers who want to help their children to quit smoking.

Says Larry Kunkel, president of Paradise Promotions Ltd., "When it comes to cigarette use in Canada, the teen demographic is the most important and the tobacco companies know this. They target teens because they need new customers to replace the ones who have died off. Smoking statistics in this country are off the scale as far as I am concerned. Every ten minutes two Canadian teens start smoking and if they continue to smoke, one of these kids will end up dying from it."

Adds Mr. Kunkel, "Within months of their first puff, 75% of teen smokers try to stop smoking 'cold turkey', but fail, probably because of the terrible withdrawal symptoms associated with quitting. Besides going 'cold turkey', these teenagers have had little help in quitting because drug based treatments are not appropriate for them. If the thousands of teenagers who wanted to quit, could; this would greatly impact the percentage of smokers in Canada! Less smokers equals less tax money spent on smoking related illnesses, not to mention the emotional devastion families of dying smokers have to deal with. Cigarettes claim the lives of nearly 37,000 Canadians each year according to The Heart and Stroke Foundation."

Butt it Out™ is the only smoking cessation product that is safe for teenagers to use because it is non-nicotine based. It is clinically proven to help the user by easing tough withdrawal symptoms and reducing the desire to smoke. The approved medical claim from Health Canada is "Traditional Herbal Medicine to Help You Quit Smoking".

As a major show of faith in this over the counter medicine, the Company is offering a money-back guarantee. 'Quit smoking or get your money back' will be the new tagline for the brand. This guarantee will be in effect for all online sales at the company's website, Buttoutnow.ca. This quit smoking aid is already the lowest priced deterrent in the marketplace and now it will be the only one to offer a guarantee.

Says Larry Kunkel, "I know that the success rate of Butt it Out™ is very high. In fact, I recently heard from the owner of a British Columbia pharmacy that has carried my product for 10 years. They have sold hundreds of bottles and according to the owner/pharmacist, it has proven to be 80% effective in helping people to quit smoking. So effective in fact, that the local physicians are recommending it to their patients who smoke. And it is rare for a doctor to recommend a herbal remedy for anything! I have enough confidence in Butt it Out™ to offer consumers this guarantee."

Over the next six months, radio, print and electronic media will be used to promote www.buttoutnow.ca where parents of teens can purchase this medicine at no risk to their pocket books.

The active ingredient of this medicine is the herb lobelia inflata, also known as Indian Tobacco. Historically, Native Americans smoked lobelia as a treatment for asthma. More recently it has been found to be effective in treating nicotine addiction because of it's similarity to tobacco. The active ingredient in lobelia is lobeline, and it has similar actions on the body as nicotine, but it is not addictive.

The online retail price for Butt it Out™ is only $39.95 for a 30 day supply.

Butt it Out™ is in oral capsule form. It is convenient and easy to use: the user takes 3 capsules daily for 30 days. It is non-nicotine based, non-addictive, chemical free and has no known side effects. While nothing is more important than the smoker's commitment to break the nicotine habit, Butt it Out™ helps the quitter - safely, effectively, gently and naturally.

About Paradise Promotions Ltd.

Larry Kunkel, the President of Paradise Promotions Ltd. created Canada's first all natural smoking cessation medicine approved by Health Canada. He single-handedly developed this life-saving medicine and has been nominated for the Order of British Columba; the Manning Awards in Scientific Innovation as well as having the product's television commercial being nominated for a Bessy Award in commercial excellence. Most importantly, he has helped tens of thousands of smokers to finally quit the habit. (Corporate Website: www.Buttoutnow.ca)

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Contact Info: Larry Kunkel - President of Paradise Promotions Ltd.



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